Ready to Grow: Marketing, Socials & A.I. oh my! with Steel Valley Accelerator | Nov 19

Ready to grow your business in 2027? Join Steel Valley Accelerator for our next FREE Ready to Grow event, a practical, high-energy panel discussion exploring marketing, creative strategies, social media and artificial intelligence (AI) for small businesses, entrepreneurs and nonprofit organizations.

Marketing is constantly evolving and small businesses need more than just a social media presence to stand out. From building your brand and creating engaging content to reaching new customers and using AI tools effectively, we’ll explore real-world strategies to help your business get discovered, connect with audiences and grow.

Hear from experienced professionals working in creative marketing, digital communications, social media and economic development as they share insights, practical advice and ideas you can put to work for your business or organization!

Our Panel:

Mike Rubino | AVP, Creative, Level Agency

A multidisciplinary creative leader with experience in design, filmmaking, branding and marketing strategy. Currently AVP of Creative Strategy for Level Agency, one of the largest digital marketing agencies in Pittsburgh, where he focuses on storytelling, brand growth, and customer journeys. Mike is also a co-founder of Arcade Comedy Theater, a non-profit arts organization currently in its 13th year in the Cultural District. For over a decade, Mike served as Arcade’s marketing and programming director.

Rachel Carlson | Director of Social Media, Point Park University 

A social media strategist and digital storyteller who previously helped develop engaging content and campaigns for Pittsburgh International Airport. Now leading social media at Point Park University, Rachel brings experience in audience engagement, creative content and helping organizations tell their stories across digital platforms.

Michael Lee Carroll Jr. | Public Information Officer, Allegheny County Economic Development ACED 

Michael leads communications and digital strategy supporting business development, housing, Main Streets and community investment throughout Allegheny County. With more than 20 years of experience in marketing and the music industry, including managing over 10 recording artists, he brings a unique perspective on storytelling, brand development and connecting communities with opportunities.

Hosted by Aaron Kleiber | Steel Valley Accelerator 

Comedian, entrepreneur, creative professional and Director of Marketing & Creative Engagement at Steel Valley Accelerator. Aaron brings years of experience in entertainment, filmmaking, content creation and small business marketing, combining creative storytelling with practical strategies for building audiences and growing businesses.

What We’ll Talk About

• Marketing That Works: How to strengthen your brand, get discovered and reach the right customers.
• Creative Content & Storytelling: Using video, photography, design and authentic stories to connect with your audience.
• Social Media & Engagement: Building a digital presence that turns followers into customers and supporters.
• AI for Small Businesses: Exploring practical tools that can save time, inspire ideas and support everyday marketing.
• Growing in 2027: Simple, actionable strategies and resources to help position your business or organization for the year ahead.

Whether you’re launching a new business, managing an established storefront, running a nonprofit or looking to improve your marketing, this conversation is designed to help you take the next step.

Thursday, November 19, 2026
9:00–11:00 AM
Carnegie Library of Homestead — Shuffleboard Rooms
510 East 10th Avenue, Munhall, PA 15120
FREE Event! Just Register with us!

Coffee provided by Arabica Robusta Coffee House
Local treats provided by Nancy B’s Bakery

Made possible with a partnership from Duquesne Light and presented by Steel Valley Accelerator, a nonprofit economic development organization supporting businesses, entrepreneurship and community revitalization throughout Homestead, Munhall and West Homestead.

Find this event and more happening throughout the Steel Valley at SteelValleyEvents.com.